FAQs (frequently asked questions) pages provide your website visitors with information that they need quickly and easily. By having an FAQs page on your website, people have a place to go when they have questions about your products, services, and business. But what are the biggest benefits of creating a FAQs page this year?
Reduce the Burden on Your Customer Support Team
Does your customer support team get the same questions each day repeatedly? An FAQs page can help to reduce the number of questions that your team has to answer. By having an FAQs page, you can direct people to the answers they need without having to provide support each time. This can free up your customer support team to assist with more complex issues, and this can boost conversion rates and customer happiness.
With somebody like King Kong agency handling this FAQs page and the related SEO, you have even more free time to grow your business.
Improve Website Searchability
By including an FAQs page on your website, you can also improve your website’s searchability. When people use search engines to look for answers to their questions, your FAQs page is more likely to show up in the search results. This can help you attract new visitors to your website who are looking for the answers that you provide.
Therefore, you’re now attacking the lead generation problem from two sides. You’re attracting new visitors to your website who are looking for answers to their questions, and you’re providing a valuable resource that can help improve your website’s searchability. Both of these things can lead to more leads and more customers for your business.
Improve Conversion Rates
One of the main benefits of having an FAQs page on your website is that it can help improve your conversion rates. Your FAQs page can serve as a valuable resource for website visitors who are looking for more information about your product or service.
By providing answers to common questions, even at 2am, you’re increasing the chances that visitors will stay on your website and convert into leads or customers. Even when you have nobody in the office, customers are interacting with your brand and getting answers to their questions. Without an FAQs page, these people could go to your competitor instead.
Show Your Personality and Branding
Interestingly, an FAQs page is also a great opportunity to show off your company’s personality. This is the perfect place to inject some humor or share your company’s story; the goal is to make your brand more relatable and human.
Of course, you also want to make sure that your branding is on point. Your FAQs page is another chance to reinforce your brand identity, so make sure that the design and tone of voice match the rest of the website. Why answer questions simply when you can have a bit of fun and entice people closer to the brand?
Boost Credibility and Trust
Additionally, most businesses find that an FAQs page can boost a website’s credibility and trustworthiness. By addressing common concerns and questions, you’re showing that you’re a company that’s willing to be open and honest. This can go a long way in building trust with potential and current customers, especially in the modern world.
By answering difficult questions, you’re also showing that you know your stuff. This can help to build authority and credibility, two things that are essential for any business. If people believe that you’re an expert in your field, they’re much more likely to do business with you.