Key Principles in Communication Design Every Designer Should Know

Grabbing the attention of the world business arena, the communication design has today turned into a huge industry with a market size of USD 45.8 billion with a 2.2% growth expected in 2021 alone, as per IBIS World 2020 statistics.

As per a data, effective visual communications persuade more than 78% target audience towards expected outcome.

So, communication design is an art and do you want to master this art to make it your career?

If yes, get to know the fundamental principles of communication design that every designer should know via this blog. Also, get to know about the communication design courses at top communication design colleges in India.

 What is Communication Design?

Before exploring the key principles of communication design, do you know what communication design is?

Communication design is a designing aspect that incorporates visual creations, typography, photography and various other visual elements into one cohort for effective message communication to the audience from the brand side.

Communication design plays a major play in justifying the concepts and contents to the audience in the best possible visual way for a large audience reach.

So, what are the fundamental aspects to be known about communication design?

Top Principles of Communication Design that every designer should know:

Communication Design involves a wide range of aspects which together collaborated in relevant proportion for better visual outcome and understanding. Here are certain aspects of communication design that you should know when learning it at the best design colleges in India.


The primary expected attribute from any visual communication product is clarity as the fundamental objective of communication design is to convey a message clearly and effectively. Ensure that the intended message is easily understandable to the target audience.


Clarity is always achieved with simplicity rather than complex designs. Keep designs simple and avoid clutter. Minimalist approaches often lead to better comprehension and retention of information.


Highlighting one colour with straight opposite colour in the palette is contrast. This is one of the best tools to sharpen and highlight your message in the design. Contrast always pulls in more attention. A survey suggests that high contrast incorporated design pulls more than 67% of clients, than normal boring designs.


Consistency is professionalism. Maintain consistency in design elements such as colors, fonts, and layout throughout a project to create a cohesive visual identity and enhance brand recognition.


Establish a clear hierarchy of information to guide viewers’ attention. Use techniques such as size, color, contrast, and typography to emphasize important elements.


Typography is the strategy that involves the arrangement of letters and words in a compelling way that pulls in the audience with its enhanced readability, and clarity and offers a visually appealing outlook.

As we know, communication design is involved with connecting the design with the audience in an effective way, typography design holds a great play on it.


Beyond all design, readability is important for the message to reach the audience. Readability is enforced by strategical placing of whitespace. It helps to reduce clutter and draw attention to key elements.


Striking balance in design is an art. Maintain visual balance by distributing elements evenly throughout the design. Achieve balance through symmetrical or asymmetrical arrangements, depending on the desired aesthetic.


Design with inclusivity in mind to ensure that everyone, including individuals with disabilities, can access and understand the content. Follow accessibility guidelines and incorporate features like alt text for images and proper contrast ratios.


Ensure all design elements work harmoniously together to convey a cohesive message. Aim for unity in visual elements, such as shapes, images, and text, to create a cohesive composition.

These are the essential elements that every designer should know to develop remarkable communication designs.

Further, it is time to know about the communication design courses at the best communication design colleges in India.

BDes in Communication Design Course:

The best Bachelor of Design university in India such as Anant National University and many others are offering communication design courses in undergraduate level for upcoming designers.

Here are the course details.

Course Name BDes in Communication Design
Course Description This course educates students on various aspects of design and how to incorporate them in designing communicatively sound designs.
Level Undergraduate level
Duration 4 years
Eligibility Criteria The basic eligibility criteria to pursue a BDes in Communication Design at the top communication design colleges in India are as follows:


●      Candidates should be a minimum of 17 years of age.

●      Candidates should have completed 10+2 with at least 50% aggregate score at any recognised educational institution.

Admission Procedure Admission to communication design course is provided either in merit basis or entrance basis.


Certain colleges consider 10+2 score for admission while top colleges such as Anant National University provides admission based on the candidates’ performance in the entrance test and personal interviews conducted by the institution.

In addition, get to know about the career options on pursuing communication design courses at top communication design colleges in India.

Career Options on Pursuing Communication Design Courses:

Here are some of the notable job options available on pursuing communication design courses at leading communication design colleges in India.

Job Roles Average Salary
Brand Manager INR 8 LPA
Graphic Designer INR 5.4 LPA
Video Creator INR 5 LPA
Social Media Content Creator INR 4.8 LPA
Copywriter INR 7 LPA
Media Planner INR 6.6 LPA
Communications Specialist INR 8.2 LPA
Social Media Specialist INR 9 LPA
Web Designer INR 5 LPA
Advertising Manager INR 7 LPA
Content Marketer INR 6.3 LPA


On getting to the point of conclusion, it is clear that certain principles are essential for designers to know to become a successful communication designer and these principles can be best learnt by pursuing relevant communication design courses at the leading communication design colleges in India.


  • Is Communication Design a good degree?

Yes, communication design is a good degree as digital advancements are unstoppable and have great career scope in various fields, especially in the advertising industry.

  • Is there scope for communication design?

Yes, graduates with a degree in communication design are hired by top companies as the need for user-friendly, highly influential communicative designs is growing higher and higher.

  • What is the average salary for communication designers?

The average salary for communication designers is around INR 4 LPA to INR 7 LPA in India.

  • What skills does a communication designer need?
  • Graphic Design Skill
  • Sketching Skill
  • Copywriting Skill
  • Photo and Video Editing
  • UI/UX Skills


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