When starting an activewear line, there are several steps to follow in order to ensure that your business is successful. You need to carve out a niche, create an organic following on social media, and invest in seamless fabrics and print-on-demand capabilities. Once you have all these aspects in place, your first step should be to start developing your brand DNA. Then, you need to ensure that your brand is certified as sustainable and carries the appropriate certifications to keep its customers active.
Carve out a niche for your activewear line
To succeed in the wholesale activewear business, you will need to identify your brand’s DNA. You can begin by identifying your costs. You will also need to figure out your breakeven point, or estimated price per product. To make a breakeven point calculation, you will need to compare your business’ products and services with those of similar businesses. By comparing the prices and perceived value of similar companies, you can figure out your breakeven point.
Alternatively, you may choose to manufacture your own activewear products. This will enable you to control your costs and to experiment with recipes and designs. Some founders choose to produce their products in-house to control costs and to handle production themselves, while others choose to outsource production to a manufacturer. Whichever option you choose, you’ll want to find out what works best for your product. You can also find out how many people are currently buying your products.
Invest in seamless fabrics
This trend has recently become a strong update to retailers’ loungewear offerings, as the popularity of seamless loungewear increases. The knitted co-ord is an ideal fit for seamless fabrics, as it is a natural evolution of loungewear. Already, Nasty Gal and UNIQLO have taken the lead in creating seamless loungewear and promoting it as an upcoming trend. While seamless loungewear may have a higher price tag than other activewear fabrics, retailers have started investing in this aesthetic.
The advantages of seamless activewear go beyond aesthetics. A seamless activewear garment is more comfortable to wear, and it conforms to the body’s shape. This means less sweating and better comfort while travelling. This type of activewear also improves travel comfort. It also allows you to exercise in style, without the burden of uncomfortable clothing. It’s the ultimate luxury for activewear, and you won’t be disappointed!
Create an organic following on social media
One of the best ways to grow an organic following on social media is to post content that is relevant to your target audience. Posting content that is relevant to the audience will increase the chances of being shared, as it is more likely to be liked and shared. In addition, visual content is also more likely to generate engagement. posts containing visuals are 40 times more likely to be shared than those without them. And according to Sprout Social, 59 percent of social media users prefer to engage with posts that are educational or entertaining. Therefore, creating content around your target audience’s interests is a sure fire way to be successful.
Developing an organic following on social media is not an overnight process. It requires careful planning and smart tips to succeed. It is essential to keep in mind the importance of engaging with users and maintaining relationships. Ultimately, you want your following to grow exponentially and organically. However, it may be challenging unless you are aware of the steps necessary to get there. But here are some tips that can help you start building an organic following on social media.
Invest in print-on-demand capabilities
The future of print-on-demand is looking brighter than ever. The industry is forecasted to grow 12% through 2020. In the past decade, the sector has experienced record growth with the global pandemic. The rise of print-on-demand has opened the door for new products and services. It offers a sustainable alternative to fast fashion, with only products made when they are ordered. With fast fashion trends and increasing purchasing power, it is an effective way to keep pace with demand and stay ahead of the competition.