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Black Friday: The Economics Behind the Sales

We all are familiar with the extraordinary significance of Black Friday sales; it is one of the most successful retail events in the United States celebrated every year by millions of shoppers. Every holiday shopping season, prognosticators predict the ratio of sales on Black Friday as it varies every year. However, no matter what they forecast, one thing remains obvious – the revenue keeps increasing every year. Retailers get to enjoy more and more profit on their products as the sales never tend to decrease, even during the deadly pandemic.

If shoppers follow up Thanksgiving by overspending on Black Friday and retail outlets show strong numbers, then business investors become sure about enjoying a highly profitable shopping season. This confidence is always reflected in the stock prices of the retailers posting grand sales. Conversely, most people consider it a sign of worry if retailers are unable to meet their expectations on Black Friday. Concern over the economy is even magnified if buyers are perceived to be reining in their spending.

Black Friday Weekend and Stocks

Thanksgiving is an extremely important day for many businesses, particularly the ones that are associated with the food industry. However, U.S. stock markets always remain closed on Thanksgiving; they open only for half-days on Black Friday. Global markets tend to remain open, but trading in the stock market is unlikely to be disturbed by Thanksgiving alone because of the significance of the day after.

Black Friday is not only important for the customers but also for the retailers as it allows them to drastically increase their sales every year. As many retail outlets consider Black Friday to be vital for their business’s annual performance, investors tend to look at Black Friday sales as a way to assess the overall state of the retail industry. Based on the Keynesian assumption, economists believe that spending drives economic activity. Therefore, they always view lower Black Friday sales as an indication of slowed-down prosperity and growth.

Also, the stock market can also become affected by getting extra days off for Christmas or Thanksgiving. The markets mostly observe an increased trading activity and higher profits for the day before any public holiday or a long weekend. It is a phenomenon commonly known as the ‘holiday effect’ or the ‘weekend effect.’. Moreover, numerous traders look forward to capitalizing during these seasonal effects.

People prefer different shopping methods to Black Friday offers and discounts. No matter whatever way you opt for, always make sure to have a stable internet connection, before stepping into the shopping season so that your purchasing doesn’t get interrupted in between.

A speedy internet connection is sure to take your shopping experience to the next level by providing stable signals, quicker loading time, and instant connectivity. For instance, you can always opt for high-speed internet connections like CenturyLink internet to enjoy nonstop browsing on your favorite e-commerce stores and websites.

Black Friday and Stocks

It would not be wrong to say that the best U.S. sector from one week prior to one week after Black Friday is retail. During a whole decade of 2007 to 2017, a grouping of S&P 500 retail stocks showed a 5% return, as compared to the average 3% return for the S&P 500 over that entire period. For all those years, these retail stocks have traded successfully for the 10-day period. This trend kept on being followed with the S&P 500 Retailing Industry Group outperforming the S&P 500 by 1.5% and 0.1% during the years 2018 and 2019, respectively. However, this pattern did not continue in 2020, when the S&P 500 returned 4.1% but the retailing industry only returned 2.2%.

Holiday Sales 2020

On Jan. 15, 2021, the National Retail Federation (NRF) announced that retail sales during the last year (2020 holiday season) grew 8.3% year over year (YOY), to $789.4 billion, which exceeded even NRF expectations. “Online and other non-store sales” also rose 23.9% to $209 billion which is a huge difference. This is more than double the five-year average YOY growth of 3.5%.

Key Takeaways

  • Black Friday is the name allotted to the day following immediately after Thanksgiving when retailers tend to be “in the black” for the year; however, now it is more commonly viewed as the biggest day of the major holiday shopping weekend.
  • Strong sales during the holiday shopping period can benefit the retail industry and particularly the stocks of businesses that report strong sales.
  • However, the entire stock market and broader investor sentiment are not sure to be impacted by the results of Black Friday, with industry participants focused on a number of economic and political developments.
  • In addition to the stock market, retailers often observe significant gains throughout the half-day when the market is open, and on the following Monday.
  • Despite the online shopping trends throughout the year, Black Friday is still considered to be highly profitable for all types of businesses. This could possibly be due to the societal tradition of waiting in queues or visiting crowded malls on Black Friday just for fun.
  • During a recent couple of years, other “retail holidays” like Cyber Monday have been created to enhance the profitability of consumer investing in the initial opening of shopping discounts. Although it is nowhere close to rivaling the spending on Black Friday, the alternative retail holidays still bring large amounts of spending along with them.

Conclusion

The tradition of celebrating the Black Friday shopping season is a fascinating aspect of American society. People from all age groups tend to gather in various shopping malls and retail outlets to enjoy amazing discount offers. Although some people also consider this season to represent the opposite morals of the off days that surround it, still there could be no denying that Black Friday’s has an absolutely beneficial impact on society.

In the end, the holidays are always meant to bring your loved ones closer and spread the spirit of harmony, love, and affection. So, make sure to make the most out of it while shopping from your favorite websites and retail outlets. However, there is one thing you need to be taking care of – your internet connection, especially if you plan to shop online. You need to make sure that you are having stable internet connectivity so that you are able to enjoy nonstop browsing without any lag-time or delays.

For your convenience, you can always reach out to reliable and high-speed internet connections like Spectrum, which are highly affordable for all types of users. Simply dial Spectrum phone number now and get more information about their high-coverage and instant connectivity internet packages.

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