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Technology Changing the Digital Marketing World

As technology advances, the expectations of consumers are becoming more demanding. With so much information at their fingertips, they have a greater likelihood of making an informed decision when it comes to purchasing and gambling at a casino ελλαδα.

To effectively connect with their target customers, brands need to develop effective marketing strategies that are geared toward making their brands stand out.

In this article we’ll reveal some of these key strategies:

1) Video marketing strategies to increase engagement

According to a survey, over 90% of social media marketers have landed a new client after watching a video. In order to effectively connect with their target customers, those who are intimidated by video production should start preparing for the task.

In 2022, it’s no longer necessary to have a full-time production crew to get started in the video marketing industry. In fact, it’s very simple to create short videos to show off your brand’s products. These videos can be used on various platforms such as YouTube, Amazon, and Facebook.

YouTube has a wide variety of ad formats that allow advertisers to promote their content in an unobtrusive manner. These include video display ads, discovery ads, and TrueView for Google Shopping. With these formats, marketers can promote engaging content that’s designed to build trust and increase brand awareness.

2) The rise of multi-touch attribution

Today, consumers are constantly consuming information about various brands and products online. 

One of the most important factors that marketers consider when it comes to investing in online advertising is the conversion rate. While most attribution tools can identify the first interaction a customer has with a brand, they don’t tell you what happened next.

Before a customer makes a purchase, they must first research their competitors to decide on a brand. Understanding the path that your consumers are taking can help you improve the efficiency of your sales.

YouTube’s TrueView for Google Shopping ads are designed to increase conversions and improve the experience for customers by overlaying videos with products from the Google Shopping platform. One click allows customers to purchase the products without any in-between steps.

For those looking to reach a wider audience through video advertising, both Amazon and Facebook can provide a variety of opportunities. For instance, you can use video ads on both platforms, or you can create Enhanced Brand Content videos for Amazon.

Even if you have an email marketing database, you can use video to enhance the experience of your customers. It can also be used to answer frequently asked questions and provide product tutorials.

3) Keeping consumer trust amidst privacy concerns

Trust is the most important factor that businesses should consider when it comes to protecting their customers’ privacy. According to a survey, over 70% of consumers are concerned about their data being stored and used by brands.

If you rely on consumer data to create ad copy, email copy, or other personalized marketing materials, make sure that you are clear about how you collect and use it.

4) Reduce friction with social proof

When it comes to making a purchase, one of the most important factors that consumers consider is the quality of the product they choose. Having multiple positive reviews can increase a customer’s likelihood of making a purchase.

The first step in reducing friction is to add a variety of features to your website. These include product tutorials, product images, and FAQ’s.

These features will help give your customers a 360 view of what they’re buying. They will also help you show that you care about them and that you’re committed to providing them with the best possible experience.

Another step in reducing friction is to display user-generated content. This can include product reviews, ratings, and live sales notifications.

Being able to show the success of your brand or product is very important to convince your potential customers that they are on the right path.

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