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Using Instagram For Business and Personal Branding

Instagram is growing day by day around the world. It has got more than 1 billion downloads on Google Play Store and Apple App Store. It is a social media app that allows you to connect with family and friends. Users can post a variety of content, such as videos, photos, or text, to their own profile. Other users can like and share the content they find interesting. Users can also comment on other people’s posts if they have something to say. In this article, we are going to discuss how you can use Instagram for business promotion and personal branding.

Instagram For Business Promotion

Instagram also allows businesses to promote their product or services on their platform. Business people can do so by creating a business page on Instagram or by converting their personal profile into a business profile. Just go to the profile setting and change the account type. You must choose a nice profile picture for your business profile. If you want to set a profile picture similar to another page. Then you can use the Instazoom tool to download pictures of other pages and use that picture on your own business page.

After, creating the business profile you can start promoting your profile through Instagram and Facebook ads and reach thousands of people in your targeted area. Charges for the advertisement on Instagram and Facebook are very nominal. For example, Nike user’s story feature of the Instagram app to promote real-life stories of athletes to inspire people and promote their brand.

Instagram For Personal Branding

Personal branding is an art. You need to create a persona that people will identify with and want to follow. You also need to ensure that your brand is consistent across all platforms. By doing this, you’ll give yourself the best chance of building a successful brand by attracting new followers.

You can use Instagram for building your personal brand from scratch. You need to create a very unique content that will attract new followers to your profile. Once you have a large pool of Instagram followers, then you will become an Instagram influencer. Small and large companies will reach out to you for promoting their products to your Instagram followers. One should keep posting content on regular basis to keep their audience engaged with their content. These days people are more interested in reels on Instagram. So, It is advisable to make at least 6-7 reels in a week.

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