Product photography companies are a type of photography company that specializes in photographing products for sale on their websites. They typically have a team of photographers with varying skill levels who work as an extension of their customer service team to ensure that images are posted quickly and accurately. Due to the specialized nature, product photography companies don’t often create custom images; instead, they reproduce images from existing stock photo libraries.
Tips for choosing best Product Photography companies
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Look at the photographers’ portfolios.
When searching for a business that specializes in product photography, look at the portfolios of their photographers. Any photojournalist will have many locations in their portfolio, but they’ll also probably have several product photography companies listed as well. This will give you an idea of what level of experience they have and where they’re focusing their efforts. If you like what you see, go ahead and contact them directly for more information about how they can help your business or organization get its products photographed.
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Look at reviews from customers and also from other reviewers online and offline.
If there’s a rating or review of a company you’re considering on the web, take a look at the comments. Does it seem like the business primarily provides high-quality products and customer service? If so, you’ll want to go with them. If not, you’ll want to select another company.
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Find out what types of photography services are being offered.
You’ll want a business that offers different types of product photography for different purposes, such as photographing one kind of item for your website and another kind for promotions and catalogs. Some companies offer more than one type of business card style, such as both vertical cards and horizontal cards, while others specialize in just one style or the other.
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Determine what level of technology is used to meet your needs.
If you want high-quality photos that can be used on the web, look for companies that use the latest technology while other companies may not. Some companies offer their own photography system and others rely on an outside service or a third-party image hosting site, such as Shutterstock or iStockPhoto.com for delivery of images to your website.
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Find out how the process works.
Some product photography companies automatically post their images to their customer’s website while others post images only after they’ve received payment through a third-party service such as PayPal or Brinkster. You’ll want to make sure the company you select uses a reliable, secure image posting service and not one that you have to pay for separately.
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Reputation.
Research the company to determine if it has a reputation for being honest and fair with its customers. A few hours of investigation online should be able to reveal any problems the company has had in the past. If there are no complaints online, ask clients you know well if they’re satisfied with their business relationship and what they think of the company’s work overall.
Conclusion
Product photography companies are a popular choice for many businesses. If they’re not the best choice, they’re at least competitive with some great options out there. While using these services can be time consuming and sometimes expensive, many businesses find it well worth the investment in their image to ensure that their products or services get the best exposure possible.
